Do
you want to plan more effective campaigns, leverage the use of social
media /Web 2.0 tools and generate the revenue you need to further your
work?
MARCOM 2009, June 3 & 4 at the Pearson Convention Center has one mission: to deliver relevant, targeted content
to help you get better results from your marketing communications
initiatives. In today’s economic climate, you need to be more strategic
and “do more for less” – and nowhere else will you get better value for
your educational dollars than MARCOM 2009.
MARCOM 2009 Offers Timely Solutions for the Public and Not-For-Profit Sectors
MARCOM offers the strategies and tools to help you plan programs and
services more effectively, communicate with impact and lead your
organization through turbulent times. Conference content includes
sector-specific as well as multi-jurisdictional sessions that provide a
broad perspective on key issues or challenges facing all sectors.
Plan your learning around core marketing competencies:
Strengthen your leadership position
Learn:
- How
not-for-profit and public sector marketing can get the respect it
deserves from Arlene Dickenson, CEO, Venture Communications and judge
on CBC’s Dragon’s Den;
- To build organizational commitment around the Brand Promise;
- To use marketing to survive a tough economic climate;
- To advance marketing as an essential part of the business supply chain in the public and not-for-profit worlds
- To think outside the box by Engaging Your Brain!
Build your capacity for marketing in the 21st century
Learn:
- Strategic
Insights in social media from the Obama presidential campaign that
changed history, from Rahaf Harfoush, Social Media Expert
- The rules of PR Engagement;
- About the Emerging Alliance between Email and Social Media;
- How to leverage social media tools to make market research a breeze!;
- How to Use Facebook to Stay Ahead of the Game
Develop essential tools for effective planning
Learn:
- To move beyond demographics to Psychographic Segmentation
- How Ontario launched an Integrated Communications Approach towards Smart Consumerism
- To market more effectively to Immigrants, Canada’s fastest growing consumer demographic
- To tell an entire country to F-Off and get away with it using Integrated Marketing Communications
Sustain your operation and generate revenue
Learn:
- Advanced Sponsorship Planning techniques and how to Grow Your Revenue in an Economic Downturn (pre-Conference Workshop)
- How to compete for Hearts, Minds and Wallets in a Crowded Marketplace
- How to Implement Effective Corporate Partner Engagement Strategies in a Risk Adverse Environment
- What’s really important to corporate sponsors by exploring Industry Best Practices in Sponsorship Marketing
Plus, Gain In-Depth Knowledge and Insight through one of MARCOM’s Pre-Conference Workshops:
- Advanced Sponsorship Planning: Growing Your Revenue in an Economic Downturn
- How to Create a Customized Social Marketing Action Plan
- Social Media Marketing 101
REGISTER WITH COLLEAGUES AND SAVE
Join like-minded marketers from across Canada who share your passion for marketing and do more with less! Register Today! Attend as a group of 3 or more for June 3 & 4 and save an additional $50 each!
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