Portfolio
Metro Toronto Convention Centre News Release
To announce a new role and raise awareness of their leadership in environmental practices, I wrote this news release for the Metro Toronto Convention Centre.
Northwest Division News Release
To launch their first EP, I wrote this news release, which was distributed to music media by the band.
Marcom 2009
I wrote several e-mail promotions to generate interest for this event, tailored to marketing professionals in the public and not-for-profit sectors.
Thrive! magazine
I wrote a number of articles for Credit Valley Hospital’s magazine, including this one, on living with chronic pain.
Verve
Through a combination of research, editing and writing, I developed this guide to chronic disease prevention for the Canadian Diabetes Association.
Diabetes Fact Sheet
I wrote this consumer health information fact sheet to describe the issues and concerns surrounding diabetes in Canada.
Globe and Mail supplement
I contributed an article to a Globe and Mail special supplement on diabetes, to explain the importance of blood glucose monitoring.
Northwest Division Bio
I wrote this bio for local music act, The Northwest Division for use on their website and in their press kit.
Mental Health Commission of Canada Speech
I wrote this speech for the keynote address of the President & CEO of the Mental Health Commission of Canada at the Ontario Hospital Association’s Aboriginal Health conference.
VivianFragale.com
I helped develop the brand position and this website copy to promote the services of Life Coach, Vivian Fragale.
Brand Handbook
To support the internal launch of their new brand position, I developed the concept and copy in this handbook to underscore the Canadian Diabetes Association’s key brand attributes and proof points.
Canadian Liver Foundation Kit
Copy I developed for this corporate solicitation kit summarizes the concerns around liver disease in Canada and the key work of the Canadian Liver Foundation.
diabetes.ca
Supporting the redesign and launch of the Canadian Diabetes Association’s new website, I wrote index page copy to help users find the information they need.