Portfolio
Marketing Communications
Marcom 2009
I wrote several e-mail promotions to generate interest for this event, tailored to marketing professionals in the public and not-for-profit sectors.
Brand Handbook
To support the internal launch of their new brand position, I developed the concept and copy in this handbook to underscore the Canadian Diabetes Association’s key brand attributes and proof points.
VivianFragale.com
I helped develop the brand position and this website copy to promote the services of Life Coach, Vivian Fragale.
diabetes.ca
Supporting the redesign and launch of the Canadian Diabetes Association’s new website, I wrote index page copy to help users find the information they need.