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Using Content to Connect: Toronto Cause Marketers Meetup

Thursday, September 2, 2010 | Leave a comment

At last week’s Cause Marketers Meetup in Toronto, Aerin Guy of SpaceRace shared insights from her role as Community Manager with Totally ADD: a multimedia education resource for people with ADD. Since Aerin joined the Totally ADD team in February, the site has developed an active, international community of online contributors.

Aerin has kindly shared her presentation and related notes on her blog. That leaves me to simply share some of the key points I took home as a participant.

Social media planning for nonprofits: Bianca Freedman Interview, Part 2

Thursday, July 22, 2010 | Leave a comment

In part one of our interview Bianca Freedman of the Credit Valley Hospital Foundation shared her thoughts an experiences with the importance of social media planning – and the dangers of operating without a plan. In part two, Bianca shares her thoughts on creating a plan, setting goals and objectives and measuring success.

Social media planning for nonprofits: Bianca Freedman Interview, Part 1

Thursday, July 15, 2010 | Leave a comment

Earlier this spring, Bianca Freedman, of the Credit Valley Hospital Foundation shared her experiences with social media planning at a meeting of cause marketers in Toronto. Bianca agreed to share her experiences and insights with my readers by answering a few interview questions…

The Value of Blogging for Nonprofits: Toronto Cause Marketers Meetup

Friday, June 25, 2010 | Leave a comment

At the Toronto Cause Marketers Meetup this week, Aurelia Dalinda and Erin Elliott shared Evergreen’s blogging experience to date. With limited time and resources, the decision to start a blog was made carefully and strategically. Today, Evergreen has two successful blogs in place: the local Brick Works blog as well as a national Evergreen blog. These are my notes from the case study event.

NXNEi: a nonprofit communicator’s experience

Friday, June 18, 2010 | 2 comments

This week, I attended the first ever North by Northeast Interactive (NXNEi) for two days. I’m certainly not a techie – I’m a communicator and copywriter – but I’d heard so much about SXSWi and I wanted to see what the buzz was about.

Donor and volunteer profiles: the writing process

Friday, June 4, 2010 | Leave a comment

After the interview: my process for writing donor and volunteer profiles...

Social Media Plans and Policies for Nonprofits: Toronto Cause Marketers Meetup

Tuesday, May 25, 2010 | 1 comment

Last Thursday’s, Cause Marketers Meetup, Social media plans and policies for nonprofits was presented by Bianca Freedman from the Credit Valley Hospital Foundation and Virginia Middleton from Kids Help Phone. It was a great event, with over 45 people in attendance!

There’s diabetes and then there’s diabetes: a case for segmentation

Tuesday, April 13, 2010 | 2 comments

The importance of focusing on a specific target audience goes without saying, but as I worked on a recent diabetes project, I was struck by the power of its example.

moflow blog: communicating in the nonprofit sector

Tuesday, March 30, 2010 | Leave a comment

As I prepare to launch this blog, I figure a little context is in order.