While I still blog here occasionally, I now do most of my blogging at the Nonprofit MarCommunity.
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Entries about Stakeholder communications
One of the challenges of working in hospital communications is the decentralized nature of organizations comprised of very distinct units with distinct objectives, according to Anthony Lucic. Anthony is the Team Lead, Digital Communications at St. Michael’s Hospital in Toronto, Ontario; a large, inner-city teaching hospital with a level-one trauma centre. Anthony is responsible for communications via the Hospital’s various digital properties including web, social media and onsite digital screens.
Yesterday, Sam Frank, Principal, Synthesis Partnership shared some of his expertise on mission statements [link back]; an excellent primer and case for the importance and value of articulating mission statements. I invited Sam to guest post because I wanted him to help me convince readers not to use mission statements as marketing messages. It turns out that we don’t entirely agree, and we decided to share the rest of our conversation with you.
I feel that mission statements are frequently abused by non-profits. Given all of the heavy lifting we expect of mission statements, I think it’s a mistake to also expect them to serve as effective marketing messages – taglines in particular. To help make my point, I invited mission statement expert, Sam Frank, Principal at Synthesis Partnership,to weigh in on the matter. I ended up getting more of a debate than I expected. In part one of this post, Sam describes what mission statements are and why they are important. In part two – coming tomorrow – we will agree to disagree.
Having previously shared my Ten Essential Steps for Successful Speech Writing, I’d like to elaborate on step #4: interviewing your speaker. Asking these four simple questions will help to make your interview as fruitful as possible...
Martha Watt is an internal communications specialist who puts customer service front and centre. Working as the Communications Coordinator, Ministry and Employment at the General Council Office for The United Church of Canada, Martha is responsible for communicating ministry and employment information to lay employees and ministry personnel, as well as to leadership volunteers. This represents a very large, national audience, since there is a United Church in almost every community of 5,000 people or more in Canada.
When Randi Garcha began her career in the nonprofit sector, she wanted two things: to be challenged and to make an impact. Eight years later, Randi has definitely achieved both goals.
At last week’s Cause Marketers Meetup in Toronto, Aerin Guy of SpaceRace shared insights from her role as Community Manager with Totally ADD: a multimedia education resource for people with ADD. Since Aerin joined the Totally ADD team in February, the site has developed an active, international community of online contributors.
Aerin has kindly shared her presentation and related notes on her blog. That leaves me to simply share some of the key points I took home as a participant.
In part one of our interview Bianca Freedman of the Credit Valley Hospital Foundation shared her thoughts an experiences with the importance of social media planning – and the dangers of operating without a plan. In part two, Bianca shares her thoughts on creating a plan, setting goals and objectives and measuring success.
Earlier this spring, Bianca Freedman, of the Credit Valley Hospital Foundation shared her experiences with social media planning at a meeting of cause marketers in Toronto. Bianca agreed to share her experiences and insights with my readers by answering a few interview questions…
At the Toronto Cause Marketers Meetup this week, Aurelia Dalinda and Erin Elliott shared Evergreen’s blogging experience to date. With limited time and resources, the decision to start a blog was made carefully and strategically. Today, Evergreen has two successful blogs in place: the local Brick Works blog as well as a national Evergreen blog. These are my notes from the case study event.