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Totally Integrated Awareness Campaigns: Toronto Cause Marketers Meetup

Tuesday, November 2, 2010 | Leave a comment

Our presenters at last week's Cause Marketers Meetup were Farah Ng and Meghann Comerford from the Centre for Addiction and Mental Health (CAMH) Foundation. Earlier this year, I had witnessed their ‘Toronto’s Most Life Changing Address’ campaign all over the city, in print and online and was keen to hear more about their integration of traditional and new media channels.

Using Content to Connect: Toronto Cause Marketers Meetup

Thursday, September 2, 2010 | Leave a comment

At last week’s Cause Marketers Meetup in Toronto, Aerin Guy of SpaceRace shared insights from her role as Community Manager with Totally ADD: a multimedia education resource for people with ADD. Since Aerin joined the Totally ADD team in February, the site has developed an active, international community of online contributors.

Aerin has kindly shared her presentation and related notes on her blog. That leaves me to simply share some of the key points I took home as a participant.

Social media planning for nonprofits: Bianca Freedman Interview, Part 2

Thursday, July 22, 2010 | Leave a comment

In part one of our interview Bianca Freedman of the Credit Valley Hospital Foundation shared her thoughts an experiences with the importance of social media planning – and the dangers of operating without a plan. In part two, Bianca shares her thoughts on creating a plan, setting goals and objectives and measuring success.

Social media planning for nonprofits: Bianca Freedman Interview, Part 1

Thursday, July 15, 2010 | Leave a comment

Earlier this spring, Bianca Freedman, of the Credit Valley Hospital Foundation shared her experiences with social media planning at a meeting of cause marketers in Toronto. Bianca agreed to share her experiences and insights with my readers by answering a few interview questions…

The Value of Blogging for Nonprofits: Toronto Cause Marketers Meetup

Friday, June 25, 2010 | Leave a comment

At the Toronto Cause Marketers Meetup this week, Aurelia Dalinda and Erin Elliott shared Evergreen’s blogging experience to date. With limited time and resources, the decision to start a blog was made carefully and strategically. Today, Evergreen has two successful blogs in place: the local Brick Works blog as well as a national Evergreen blog. These are my notes from the case study event.

NXNEi: a nonprofit communicator’s experience

Friday, June 18, 2010 | 2 comments

This week, I attended the first ever North by Northeast Interactive (NXNEi) for two days. I’m certainly not a techie – I’m a communicator and copywriter – but I’d heard so much about SXSWi and I wanted to see what the buzz was about.

Donor and volunteer profiles: the writing process

Friday, June 4, 2010 | Leave a comment

After the interview: my process for writing donor and volunteer profiles...

Social Media Plans and Policies for Nonprofits: Toronto Cause Marketers Meetup

Tuesday, May 25, 2010 | 1 comment

Last Thursday’s, Cause Marketers Meetup, Social media plans and policies for nonprofits was presented by Bianca Freedman from the Credit Valley Hospital Foundation and Virginia Middleton from Kids Help Phone. It was a great event, with over 45 people in attendance!

What’s on your [media release boiler]plate?

Wednesday, May 12, 2010 | Leave a comment

When did you last look at your media release boilerplate? How old is it? Who wrote it? Have you just been updating facts and stats for years, without a real re-write? Given how often this copy goes out the door, perhaps it’s time for an overhaul.

Writing donor and volunteer profiles: the interview

Monday, May 3, 2010 | Leave a comment

Here are some of my favourite top-level questions for unearthing a good donor or volunteer story...