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Social media planning for nonprofits: Bianca Freedman Interview, Part 2

Thursday, July 22, 2010 | Leave a comment

In part one of our interview Bianca Freedman of the Credit Valley Hospital Foundation shared her thoughts an experiences with the importance of social media planning – and the dangers of operating without a plan. In part two, Bianca shares her thoughts on creating a plan, setting goals and objectives and measuring success.

Social media planning for nonprofits: Bianca Freedman Interview, Part 1

Thursday, July 15, 2010 | Leave a comment

Earlier this spring, Bianca Freedman, of the Credit Valley Hospital Foundation shared her experiences with social media planning at a meeting of cause marketers in Toronto. Bianca agreed to share her experiences and insights with my readers by answering a few interview questions…

Your audience wants to know: what’s in it for them?

Monday, July 5, 2010 | Leave a comment

Many non-profit organizations forget to tell their audience what’s in it for them. Effective copy depends on communicating benefits. Time spent brainstorming a features and benefits list is time well spent.

The Value of Blogging for Nonprofits: Toronto Cause Marketers Meetup

Friday, June 25, 2010 | Leave a comment

At the Toronto Cause Marketers Meetup this week, Aurelia Dalinda and Erin Elliott shared Evergreen’s blogging experience to date. With limited time and resources, the decision to start a blog was made carefully and strategically. Today, Evergreen has two successful blogs in place: the local Brick Works blog as well as a national Evergreen blog. These are my notes from the case study event.

NXNEi: a nonprofit communicator’s experience

Friday, June 18, 2010 | 2 comments

This week, I attended the first ever North by Northeast Interactive (NXNEi) for two days. I’m certainly not a techie – I’m a communicator and copywriter – but I’d heard so much about SXSWi and I wanted to see what the buzz was about.

Why Nonprofits Need to Be Bold

Monday, June 14, 2010 | Leave a comment

A Guest Post by Kivi Leroux Miller, author of The Nonprofit Marketing Guide

“Be bold and mighty forces will come to your aid.”

I included this quote from author and pastor Basil King in the opening of the first chapter of my new book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, because I think it sums up clearly and eloquently what nonprofit marketing should be all about.

Donor and volunteer profiles: the writing process

Friday, June 4, 2010 | Leave a comment

After the interview: my process for writing donor and volunteer profiles...

Social Media Plans and Policies for Nonprofits: Toronto Cause Marketers Meetup

Tuesday, May 25, 2010 | 1 comment

Last Thursday’s, Cause Marketers Meetup, Social media plans and policies for nonprofits was presented by Bianca Freedman from the Credit Valley Hospital Foundation and Virginia Middleton from Kids Help Phone. It was a great event, with over 45 people in attendance!

Writing donor and volunteer profiles: the interview

Monday, May 3, 2010 | Leave a comment

Here are some of my favourite top-level questions for unearthing a good donor or volunteer story...

There’s diabetes and then there’s diabetes: a case for segmentation

Tuesday, April 13, 2010 | 2 comments

The importance of focusing on a specific target audience goes without saying, but as I worked on a recent diabetes project, I was struck by the power of its example.