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Entries about Creative process
Your audience wants to know: what’s in it for them?
Monday, July 5, 2010 | Leave a comment
Many non-profit organizations forget to tell their audience what’s in it for them. Effective copy depends on communicating benefits. Time spent brainstorming a features and benefits list is time well spent.
Why I start every day with my writing practice
Friday, April 23, 2010 | 7 comments
My writing practice is something that I use to settle in, clear my mind, and prepare for the day ahead. It’s not necessarily a journal, and there’s not set format, other than committing pen to paper every day. Here’s what it entails for me.
Getting unblocked: when a writing project looms large
Thursday, April 8, 2010 | 2 comments
In the last month, I’ve tackled an unusually large volume of work. Great news for any freelance professional, but a challenge nonetheless: having to be both creative and prolific under pressure. In my current situation, writer’s block would be deadly.
moflow blog: communicating in the nonprofit sector
Tuesday, March 30, 2010 | Leave a comment
As I prepare to launch this blog, I figure a little context is in order.