Blog
Blog categories
Entries about Copywriting
Nonprofit taglines: nothing new under the sun – or is there?
Friday, October 1, 2010 | Leave a comment
What is your nonprofit’s tagline currently doing for your organization? Is it communicating your brand promise or identity? Does it help to differentiate your organization from the competition? Does it round out your nonprofit’s name, helping to clearly broadcast what you do and what you’re about?
Don’t be a blockhead: break up your copy
Monday, September 20, 2010 | Leave a comment
Longer is not necessarily better. Formal doesn’t mean readable. So loosen up a little and give your copy a break!
Pro bono work: getting what you pay for?
Thursday, August 12, 2010 | Leave a comment
Within my network, I’ve recently noticed a number of calls for pro bono creative services including copywriting, website design/development and graphic design. As a creative professional with primarily nonprofit clients, a former in-house communications manager and a former volunteer manager, this raises a number of concerns and cautions.
Your audience wants to know: what’s in it for them?
Monday, July 5, 2010 | Leave a comment
Many non-profit organizations forget to tell their audience what’s in it for them. Effective copy depends on communicating benefits. Time spent brainstorming a features and benefits list is time well spent.
Donor and volunteer profiles: the writing process
Friday, June 4, 2010 | Leave a comment
After the interview: my process for writing donor and volunteer profiles...
What’s on your [media release boiler]plate?
Wednesday, May 12, 2010 | Leave a comment
When did you last look at your media release boilerplate? How old is it? Who wrote it? Have you just been updating facts and stats for years, without a real re-write? Given how often this copy goes out the door, perhaps it’s time for an overhaul.
Writing donor and volunteer profiles: the interview
Monday, May 3, 2010 | Leave a comment
Here are some of my favourite top-level questions for unearthing a good donor or volunteer story...
Why I start every day with my writing practice
Friday, April 23, 2010 | 7 comments
My writing practice is something that I use to settle in, clear my mind, and prepare for the day ahead. It’s not necessarily a journal, and there’s not set format, other than committing pen to paper every day. Here’s what it entails for me.
I’m weary of being leery about mix-ups between wary and weary
Friday, April 16, 2010 | 3 comments
I detect confusion about weary, wary, leery and leary...
Getting unblocked: when a writing project looms large
Thursday, April 8, 2010 | 2 comments
In the last month, I’ve tackled an unusually large volume of work. Great news for any freelance professional, but a challenge nonetheless: having to be both creative and prolific under pressure. In my current situation, writer’s block would be deadly.