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Entries about Branding
There’s diabetes and then there’s diabetes: a case for segmentation
Tuesday, April 13, 2010 | 2 comments
The importance of focusing on a specific target audience goes without saying, but as I worked on a recent diabetes project, I was struck by the power of its example.
moflow blog: communicating in the nonprofit sector
Tuesday, March 30, 2010 | Leave a comment
As I prepare to launch this blog, I figure a little context is in order.
Five Point Checklist for Brand-Strengthening Copy
Tuesday, March 23, 2010 | Leave a comment
Is your marketing communications copy strengthening your brand? To be successful, your message must not only be compelling, but it must also be aligned with your brand position. Here are five key points that will help you to assess the brand-strengthening potential of your words.