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Non-Profit Marketer Profile: Lynn Deckinger, Director of Marketing & Sales, Youthville

Tuesday, May 15, 2012 | Leave a comment

Lynn Deckinger is an award-winning non-profit marketer whose career spans 20 years in a number of subsectors; she has worked in a number of progressive marketing and communications roles at the Sedgwick County Zoo, Exploration Place, The Sedgwick County Science Center & Discovery Center, Greater Wichita Convention and Visitors Bureau and Youthville. Lynn’s achievements have been formally recognized through a number of awards, including the American Marketing Association’s Marketer of the Year for the non-profit division and Wichita Business Journal’s 40 under 40.

Non-Profit Communicator Profile: Martha Watt, Communications Coordinator, United Church of Canada

Thursday, May 3, 2012 | Leave a comment

Martha Watt is an internal communications specialist who puts customer service front and centre. Working as the Communications Coordinator, Ministry and Employment at the General Council Office for The United Church of Canada, Martha is responsible for communicating ministry and employment information to lay employees and ministry personnel, as well as to leadership volunteers. This represents a very large, national audience, since there is a United Church in almost every community of 5,000 people or more in Canada.

Non-Profit Communicator Profile: Randi Garcha, Canadian Diabetes Association

Tuesday, April 24, 2012 | Leave a comment

When Randi Garcha began her career in the nonprofit sector, she wanted two things: to be challenged and to make an impact. Eight years later, Randi has definitely achieved both goals.

Non-Profit Marketer Profile: Laurie Schertzer, Canadian Music Therapy Trust Fund

Thursday, April 12, 2012 | Leave a comment

With 10 years of experience working in non-profit, Laurie Schertzer feels she has something to offer the sector. Currently, she is doing so, building a relatively new role from the ground up in her work with the most grassroots organization on her resume to date: the Canadian Music Therapy Trust Fund.

Non-Profit Communicator Profile: Suzanne Hallsworth, Oakville Hospital Foundation

Monday, April 2, 2012 | Leave a comment

This is the first in my new series, profiling non-profit marketers and communicators...

Lean budgets and scarce human resources: these are relatively common problems for nonprofit communicators, but Suzanne Hallsworth, Communications Director at Oakville Hospital Foundation, sees them as opportunities. Suzanne finds reward in constantly striving to do more and more with less, and explains that in this context, success is that much more gratifying.

Creativity. Is. Dead. As long as the three word tagline lives.

Thursday, March 8, 2012 | Leave a comment

I feel like I’m seeing three (period-separated) word taglines everywhere I turn. I don’t know if they are making a comeback, are gaining popularity, or have just been a prevalent (and boring) staple for years, but I can’t seem to escape them lately.

I’m back!

Thursday, January 19, 2012 | Leave a comment

I’m back and I’m very excited to tackle new projects and reconnect with friends, colleagues, clients and readers!

Moflow is shutting down…for now!

Thursday, December 16, 2010 | Leave a comment

If you’re following this blog, you may have noticed a gradual slowing of activity in recent months. This has been a wind down in preparation for a very big year ahead with a very demanding client: our new baby!

Health changing websites: Toronto Cause Marketers Meetup

Monday, December 6, 2010 | 1 comment

At last week’s Cause Marketers Meetup, Brian Cugelman of AlterSpark and Lee Taylor from the Heart & Stroke Foundation of Ontario sharing their experiences and insights on ‘health changing websites’. Lee walked us through the experience (and ongoing learning) of developing the My Heart & Stroke Healthy Weight Action Plan e-tool. Brian followed by sharing the results of his research into translating theoretical health behaviour change models into practical, hands-on online programs.

Lack of originality: a silent killer

Monday, November 15, 2010 | Leave a comment

This post is long overdue, but I just saw yet another reference to a ‘silent killer’… If you are looking for an original way to describe a health threat, avoid this moniker!