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Why Nonprofits Need to Be Bold

Monday, June 14, 2010 | Leave a comment

A Guest Post by Kivi Leroux Miller, author of The Nonprofit Marketing Guide

“Be bold and mighty forces will come to your aid.”

I included this quote from author and pastor Basil King in the opening of the first chapter of my new book, The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, because I think it sums up clearly and eloquently what nonprofit marketing should be all about.

Donor and volunteer profiles: the writing process

Friday, June 4, 2010 | Leave a comment

After the interview: my process for writing donor and volunteer profiles...

Social Media Plans and Policies for Nonprofits: Toronto Cause Marketers Meetup

Tuesday, May 25, 2010 | 1 comment

Last Thursday’s, Cause Marketers Meetup, Social media plans and policies for nonprofits was presented by Bianca Freedman from the Credit Valley Hospital Foundation and Virginia Middleton from Kids Help Phone. It was a great event, with over 45 people in attendance!

What’s on your [media release boiler]plate?

Wednesday, May 12, 2010 | Leave a comment

When did you last look at your media release boilerplate? How old is it? Who wrote it? Have you just been updating facts and stats for years, without a real re-write? Given how often this copy goes out the door, perhaps it’s time for an overhaul.

Writing donor and volunteer profiles: the interview

Monday, May 3, 2010 | Leave a comment

Here are some of my favourite top-level questions for unearthing a good donor or volunteer story...

Why I start every day with my writing practice

Friday, April 23, 2010 | 7 comments

My writing practice is something that I use to settle in, clear my mind, and prepare for the day ahead. It’s not necessarily a journal, and there’s not set format, other than committing pen to paper every day. Here’s what it entails for me.

I’m weary of being leery about mix-ups between wary and weary

Friday, April 16, 2010 | 3 comments

I detect confusion about weary, wary, leery and leary...

There’s diabetes and then there’s diabetes: a case for segmentation

Tuesday, April 13, 2010 | 2 comments

The importance of focusing on a specific target audience goes without saying, but as I worked on a recent diabetes project, I was struck by the power of its example.

Getting unblocked: when a writing project looms large

Thursday, April 8, 2010 | 3 comments

In the last month, I’ve tackled an unusually large volume of work. Great news for any freelance professional, but a challenge nonetheless: having to be both creative and prolific under pressure. In my current situation, writer’s block would be deadly.

moflow blog: communicating in the nonprofit sector

Tuesday, March 30, 2010 | Leave a comment

As I prepare to launch this blog, I figure a little context is in order.