Marlene Oliveira, Owner, moflow
Marlene Oliveira is a copywriter, yoga teacher and entrepreneur, who launched her business, moflow, in January of 2008. Before launching moflow, she worked for six years as a communications manager with the Canadian Diabetes Association, overseeing all aspects of corporate communications, public relations and marketing communications. Her enthusiasm and experience with promoting physical activity, which has included long distance running, teaching fitness and years of committed yoga practice, dates back to her time at the University of Waterloo, when completing her Bachelor of Science in Health Studies.
In the fall of 2007, Marlene took her yoga practice to the next level, completing her teacher training certification with Octopus Garden Yoga Studio in Toronto. At the same time, she prepared to make the transition from in-house communications professional to a freelance copywriter, specializing in marketing communications, public relations and health communications.
The synergy between yoga and communications is all about ‘flow’. Whether in her approach to teaching yoga or to writing, Marlene explains, “The most important first step is understanding those you are trying to reach, and their needs - from there, it simply flows.”